For first-time leaders

A promotion is a new job. We onboard it like one.

A 12-week program for people leading a team for the first time. Learn what changes when you go from doing the work to leading the people who do it, and practice the hard conversations with an AI partner before you have them for real.

Free preview: Week 0, the self-assessment and one practice conversation. No card needed.

You were promoted for being great at the work. Now the work is people.

Most leadership onboarding covers systems, reports and workflows. This program covers the rest: how to connect with people, build trust, coach instead of rescue, and hold prompt, fair performance conversations that help people succeed.

The 12 weeks

Five things a promotion takes away, and what to learn in their place

Week 0

Before day one

Start the new job on purpose. The first conversations set the terms.

Weeks 1–2

Lose “my way”

“Do it the way I did it.”

“Know each person well enough to lead them.”

Weeks 3–4

Lose the scoreboard

“My numbers prove I'm good at my job.”

“My team's growth is the proof.”

Weeks 5–6

Lose the quick fix

“I'll handle it.”

“What do you think we should do?”

Weeks 7–8

Lose the right to guess

“She doesn't care.”

“I see a missed number. I don't know why yet.”

Weeks 9–10

Lose your peers

“One of us.”

“Fair to all of us.”

Weeks 11–12

What you earn

A team that tells you the truth. Authority comes with the title. Trust comes from what you do.

How each module works

Read it, practice it, do it

  1. Read and decideAbout 20 minutes of ideas from leaders and researchers, then a scenario where you type what you'd say before you see the options.
  2. Practice the conversationHold the module's key conversation with an AI partner who plays someone on your team. Get scored feedback, then try again.
  3. Practice with othersEvery two weeks, a live 60-minute Leader Lab with other new leaders (Cohort plan and company programs).
  4. Do it for realUse the skill with your team, reflect on how it went, and bring it to your check-in with your own leader.
The Practice studio

Rehearse the conversations you're dreading

The AI partner plays someone on your team, with their own worries and things they won't say unless you ask well. Choose how tough they are. When you're done, get scored feedback on the skills that matter, then try again. On the Complete plan, describe a real situation and practice that too.

  • The former-peer reset
  • Getting-to-know-you 1:1
  • Setting clear expectations
  • A coaching moment
  • The performance conversation
  • The pattern conversation with a friend
  • Responding to a reported mistake
Pricing

Start free. Upgrade when you're ready.

Free preview

$0
  • Week 0: before day one
  • The starting self-assessment
  • 1 practice conversation with scored feedback
Start free

Essentials

$49
  • The full 12-week program: all 7 modules
  • Every scenario, the toolkit and growth tracking
  • 7 practice conversations with the AI partner, with scored feedback
Start free, upgrade inside

Cohort

$399
  • Everything in Complete
  • 6 live 1-hour Leader Labs with Lauren and other new leaders, every two weeks
Start free, upgrade inside

One-time payment for 12 months of access. No subscription. 30-day money-back guarantee.

For companies

Give every new leader the same strong start. We tailor the program to your team's world from a short questionnaire: your work, your measures, your words. Every tailored program is reviewed by a person before it goes live. You get a cohort dashboard to see each leader's progress and growth.

$199 per leader for 3–10 leaders, $179 for 11–50, $149 for 51–250, plus a one-time setup fee. Facilitated Leader Labs available.

Tell us about your team
Questions

Good to know

Who is it for?

Anyone leading a team for the first time, or leaders who never had real onboarding. It works in any industry. Companies get a version tailored to their own team's world.

How much time does it take?

About 30 minutes a week for 12 weeks, at your own pace. Week 0 is meant for before (or just after) your first day as a leader.

Is it a subscription?

No. Each plan is a one-time payment for 12 months of access. Start with the free preview; no card needed.

What if it isn't right for me?

There's a 30-day money-back guarantee. Let us know within 30 days of buying for a full refund.

Who sees my answers and practice conversations?

On your own plan, only you. In a company program, your program leader sees your progress and scores; your reflections and full conversations stay private unless you choose to share them. The AI partner is powered by Claude, from Anthropic. How your data is used

Can my employer pay for it?

Many employers cover leadership training. Your Stripe receipt works for reimbursement, or your company can bring the whole program to its new leaders.